Feb 21, 2020  
2011-2012 Academic Catalog 
    
2011-2012 Academic Catalog [ARCHIVED CATALOG]

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MKTG 2423 - Salesmanship


Lec. 3; Cr. 3

Introduction to personal selling principles, buyer behavior, sales personnel motivation, persuasion strategy, prospecting, presentation, closing, ethics, market forecasting and related selling methods.

Formerly: Marketing 3401.



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