Mar 29, 2024  
2017-2018 Academic Catalog 
    
2017-2018 Academic Catalog [ARCHIVED CATALOG]

Add to Portfolio (opens a new window)

MKTG 2450 - Consumer Behavior


Lec. 3; Cr. 3

The course presents behavior concepts and links them to marketing management efforts. The course addresses personal factors such as motivation and attitudes, group factors such as culture and social class, and consumer decision-making processes.



Add to Portfolio (opens a new window)