May 23, 2019  
2017-2018 Academic Catalog 
    
2017-2018 Academic Catalog [ARCHIVED CATALOG]

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MKTG 2994 - Service Marketing - A Value Added Approach


Lec. 3; Cr. 3

Services marketing is designed to cover all facets of appropriate marketing steps required to successfully position and promote services in a predominately service economy.



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