May 24, 2019  
2017-2018 Academic Catalog 
    
2017-2018 Academic Catalog [ARCHIVED CATALOG]

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MKTG 2999 - Principles of Marketing


Lec. 3; Cr. 3

This course presents a study of the importance of marketing in the American economy. Utilizing lecture-discussion, case analysis, and marketing-simulation games and intensive examination of the marketing variables (product, place, promotion, and price) will take place. The marketing environment, functions, and institutional structure at a macro level; problems of cost and productivity; viewpoints of society, consumer and management will be explored. Both a team project and a computer-based research project are required for this course.

Prerequisite(s): BADM 1001  or the consent of the Head, Division of Health Sciences and Business Technology. A grade of “C” or better must be earned in this course to receive a degree or certificate within the Division of Health Sciences and Business Technology.



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