MKTG 2999 - Principles of Marketing

Lec. 3; Cr. 3

This course presents a study of the importance of marketing in the American economy. Utilizing lecture-discussion, case analysis, and marketing-simulation games and intensive examination of the marketing variables (product, place, promotion, and price) will take place. The marketing environment, functions, and institutional structure at a macro level; problems of cost and productivity; viewpoints of society, consumer and management will be explored.

Prerequisite(s): A grade of “C” or better in BADM 1001.