MKTG 2999 - Principles of Marketing

Lec. 3; Cr. 3

This course presents a study of the importance of marketing in the American economy. Utilizing lecture-discussion, case analysis, and marketing-simulation games and intensive examination of the marketing variables (product, place, promotion, and price) will take place. The marketing environment, functions, and institutional structure at a macro level; problems of cost and productivity; viewpoints of society, consumer and management will be explored. Both a team project and a computer-based research project are required for this course.

Prerequisite(s): BADM 1001 or the consent of the Head, Division of Health Sciences and Business Technology. A grade of “C” or better must be earned in this course to receive a degree or certificate within the Division of Health Sciences and Business Technology.